Specifications include, but are not limited to: Gordon State College seeks to procure creative services (i.e., graphic design, copywriting, conception, art direction, layout, photography, etc. as well as pre-press file preparation) in order to market Gordon State to prospective students, alumni, donors and other stakeholders. The Contractor shall either provide all of the elements of creative services or form strategic partnerships with other firms to provide specific elements such as conception, copywriting and photography. Gordon State Colleges Vice President of Advancement will work with the successful Offeror to outline individual projects as needed. These projects will be subsequently bid on a project basis or at an hourly rate, as determined by this contract. Each project, which includes subcontractors, must receive written authorization to proceed by the Gordon State College Vice President of Advancement before the project can be approved. The successful Offeror of this proposal must identify and elaborate its strategic planning expertise in developing a family of graphic material, its experience in supporting marketing and advertising efforts and specific methodologies it plans to employ, in order to provide services to Gordon State College. This will be a single award to a single Offeror.
