Specifications include, but are not limited to: 6.1. Market Evaluations • Perform a market analysis (Central Florida/Volusia County) to understand target audience demographics and preferences. • Conduct a detailed competitor analysis of regional and national venues and events, identifying unique opportunities to differentiate the venues. • Provide actionable insights and strategic recommendations for event positioning, programming, and competitive advantages for the Daytona Beach Ocean Center. • All of the analysis and recommendations detailed above should include the Lyonia Center, keeping in mind an anticipated availability of Spring/Summer 2026. 6.2. Financial Analysis • Develop Proforma budgets and financial models to evaluate different investment scenarios for both Promoter-driven and Internally-driven events.
