The successful firm will be responsible for providing (this list is not exhaustive and is intended to be illustrative in nature) the following: • An annual marketing plan and a longer-term strategic plan. • An advertising campaign which will allow for the broadest possible exposure into international and domestic markets within the available budget maximizing the usage of cooperative advertising and identifying promotional and valueadded opportunities. • Develop, nurture, and promote targeted consumers, meeting planners, trade professionals, and sports event organizers. • Be knowledgeable of and provide extensive industry research models for use in targeting strategic audiences and determine and report return on investment of all campaigns and activities. • Explore and provide possible joint-advertising programs which would match the CVB with travel-related and non- travel advertisers, e.g., airlines, auto rental centers, credit card companies, luggage companies, suntan product manufacturers, etc., as well as regional and statewide promotions with other destination marketing organizations. • Provide advertising, marketing, and promotional services that promote Collier County as a luxury tourist destination worldwide. • Provide measures, proof-of-performance, and results for all campaigns. • Prepare and present monthly reports for presentation at the Tourist Development Council (TDC) meetings and, when necessary, the Board of County Commissioners meetings...
