Specifications include, but are not limited to: The Tuition Pricing and Elasticity Study steps should include: 1. Discussions to determine the number and composition of individual markets of the defined region, including identification of competitors and tuition ranges for testing each. 2. Identification of any additional UWF attributes that may positively affect the University’s brand value. Ensure that the set of institutions selected represent the competitive environment and tested attributes are those most likely to impact perceptions for each audience. 3. Survey prospective students to ensure sample statistical reliability and appropriate confidence intervals related to the designated region. 4. Provide prices and confidence intervals associated with various sample sizes that reflect statistical reliability for findings related to the student population.
