Specifications include, but are not limited to:The Tourism Department wishes to engage a research firm that can perform primary and secondary research to determine various aspects and results of the tourism efforts in the County. Historically, County departments have spent approximately $125,000 annually for these services. . Detailed Scope of Work The Contractor, at a minimum, must achieve all the requirements of the Specifications or Scope of Work stated herein. Primary and secondary tourism research shall include. 1. VISITOR PROFILE STUDY Monthly face to face interviews in hotels and attractions Interviews at Southwest Florida International Airport (RSW) when possible Interviews at sports and special events as assigned by Project Manager Monthly interviews conducted on-line with past visitors or inquirers Monthly reports to CVB office profiling: o Visitor demographics
