1. Recommend the listing price of the sites based on their marketability and similar sales in the area. However, the listing price shall not be below the Hernando County Property Appraiser's stated market value. Refer to Attachment B- Description of Properties. 2. Recommend a minimum sales price for each site. 3. Develop a marketing plan for the sale of each property utilizing: a. "FOR SALE" signs where appropriate b. newspaper or flyer advertisements c. development and distribution of marketing materials d. notification letters via U.S. mail to adjoining landowners advising of property availability e. placing all properties on the Hernando County and other Multiple Listing Services (MLS) f. social media g. other marketing platforms 4. Advertise and market the property for sale in any additional and appropriate manner over and above the mandatory minimum requirement listed above. 5. Present any offers with recommendation for acceptance or refusal. 6. Provide bi-monthly status reports, if requested: a. Competitive Market Analysis (CMA) b. Advertising Plan(s) c. Date(s) and listing(s) of properties advertised c. Listing of contacts made, either in response to specific inquiries or realtor initiated. d. Impression as to progress of marketing effort. e. Suggestions, if any, as to how to change or improve the marketing plan. f. Copy of MLS monthly reports showing all County properties listed.
