Specifications include, but are not limited to: The general scope of services to be provided under this RFP should include, but not be limited to the following: 5.1. Media Relations: Develop and implement proactive communications and public relations strategies to accurately portray the Authority and its programs and improve public acceptance of BCHA programs and services. Use established media relationships to assist in securing optimal placement of press releases and other non-paid media to increase coverage and promote the Authority and its programs. Assist BCHA in creating positive news stories highlighting program outcomes (possibly including photography as necessary) to promote and educate regarding the Authority’s mission. Assist in preparing op-eds and other types of media releases. Consult with and assist BCHA and its housing partners to gain media attention for special events such as ground breakings and ribbon cuttings, for Authority/affiliate developed projects. Assist on an “as needed” basis with unexpected public and media relations situations. Assist in preparation of talking points and remarks for Board, CEO and senior staff as needed for public presentations. 5.2. Annual Report Assist the Chief Executive Officer (CEO) and staff in the development of a concept and format for an Annual Report (minimum 12 pages PLUS COVER), outlining Authority accomplishments. Vendor will be responsible for providing creative input, royalty-free stock photos (if needed), graphic design services, copywriting, proofreading, layout, paste-up, and a final print ready product prepared for 4-color process printing. Upon final BCHA approval, vendor will be expected to manage and oversee the printing process, communicating directly with the selected Printing firm to ensure the reports are produced as designed.
