1. Graphic Design for Print and/or Social Media: • Graphic Design high-quality, print-ready flyers for various events and services ensuring optimized versions of the print flyers for social media platforms (Facebook, Instagram, etc.). • Ensure designs are engaging and tailored to the specifications and best practices of each platform. • Ensure the design aligns with our brand guidelines and conveys the desired message clearly and effectively. 2. Management of agency communications platforms: • Constant Contact o Creating and disseminating email, newsletters and communications to identified stakeholders. o Generating reports on reach and read success. o Creating and modifying contact groups and tags for targeted messaging. • Eventbrite o Creating and managing events for agency trainings/functions o Generating accurate reports on event registrations • Facebook and Instagram o Creating weekly content based on the agency’s brand and vision and mission o Creating content based on future planned activities 3. Contractor must: • Meet with the designated ELC staff to understand the project objectives, target audience, key messages, and specific requirements for both print and social media content. • Review brand guidelines, past marketing materials, and any other relevant documents. • Develop multiple design concepts for each flyer (both print and social media versions). • Create visually appealing and informative layouts that highlight key messages, event details, and call-to-action. • Incorporate feedback and make necessary revisions to the selected communication. • Create final versions of the flyers, ensuring they are print-ready (high resolution, CMYK color mode, appropriate bleed and margin settings) and optimized for social media (appropriate dimensions and resolutions for each platform). • Provide final print-ready files in PDF and high-resolution image formats. • Provide social media-optimized versions in JPEG or PNG formats, with appropriate dimensions for each platform. • Offer up to three rounds of revisions to ensure the final designs meet the project objectives and client satisfaction.
