The purpose of this Scope of Work is to engage a qualified nonprofit organization or government supported partnership to design and implement a statewide grassroots marketing and outreach campaign that promotes the State Small Business Credit Initiative (SSBCI) Program to small businesses. The selected Contractor shall play a critical role in increasing awareness, understanding, and participation in the program—particularly among underserved and rural small business communities. This initiative aims to ensure that small businesses across the state have equitable access to program benefits by leveraging trusted community networks and localized engagement strategies. The outreach campaign should be tailored to meet the unique needs of business owners.
