a. Increase awareness of LTC’s workforce brand and continuing education programs, and activities for youth and adults through positive relationships with media outlets, website traffic and social media engagement b. Increase number of inquiries, boosting application rates and enrolment numbers through targeted marketing c. Attract and retain enrolled students, educators, and support professionals d. Establish LTC as the leading institution for technical and continuing education in the region through creative services for targeted audiences based on current trends, research and applicable data through the creation of print publications such as program cards, annual reports, brochures, banners, posters and other displays e. Increase credibility with prospective students/participants/partners/alumni through four to six advertising campaigns for college events such as career fairs, college career showcases, program open houses, etc.