• Evaluate the feasibility of an on-campus hotel to be located near the Adam W. Herbert University Center, identifying potential business and event opportunities, and recommending tailored hospitality services to support university and community needs. • Conduct a pricing review of all campus venues—including food & beverage, room, equipment, and furnishing rentals - benchmarking against market standards and proposing a dynamic pricing model tied to the Consumer Price Index (CPI) for annual adjustments. • Assessing the operational models for each venue by evaluating financial performance, occupancy rates, pricing structures, and scheduling demands—including maintenance, athletic, and academic calendars. Based on this comprehensive analysis, recommend whether each venue should remain self-operated or transition to third-party management by hospitality or event specialists.
