Building awareness, promote and help successfully sell Charlotte County and its many assets to site selectors, industries, commercial developers, and retailers through targeted lead generation campaigns. Provide services for website design, service, and monitoring, such as updating our existing website and creating landing pages as needed for various promotions and campaigns. Provide services including visioning, marketing, and work plans by utilizing marketing strategies and strategic plans. Help to push new ideas and marketing campaigns that will help sell the ever-changing “Vision” of Charlotte County. This may include 3-D animation in videos or presentations Provide services that includes videography, panoramic photography, still photography, and complete video production capabilities depending on what the marketing initiatives are for the year. We utilize short videos to grab the target’s attention. Providing services including interactive asset maps, keynote presentations, and lead capture and enhanced analytics. Our office works off of a total budgeted number that determines the allocation of work product throughout the fiscal year as needed. The office currently has a HubSpot marketing subscription. Provide creative services such as copy writing and design services as it relates to print development, ad development, social media ad development, direct mail development, and point of sale. The marketing initiatives for the year and how the annual contract is allocated will determine how much of this is needed. We also have a monthly newsletter which is handled by County staff. Provide support to the County in future marketing initiatives that have yet to be determined. The County aims to “break the mold” in economic development marketing and the marketing firm awarded this contract should assist with creative production, copy, visuals and new initiatives.
