This is a competitive solicitation for consulting services to enable the Florida International University Board of Trustees to enter into an agreement with a vendor to undertake the development of recruitment pieces and products for enhancing student enrollment. The outcome of this work will serve as the primary communications between the University and prospective students and their families, and high school counselors. Additionally, vendor proposals may include responses for the development of the Undergraduate Admissions website; develop of a virtual tour, and a DVD that target prospective students, their families and high school counselors. This work will be done as a work-for-hire and will be used by the University for the recruitment of undergraduate students as needed. The University reserves the right to award contracts to a vendor in part, or in whole, or to multiple vendors for components of this RFP, as is in the best interest of the University. Additionally, vendors may choose to submit proposals in parts, or the entire specifications of this RFP. The initial term of the agreement will be for one (1) year, and the University will have the option to renew for an additional two (2), one (1) year terms upon mutual agreement by parties involved. Renewals are not automatic. Successful Vendor(s) performance is expected to begin on January 18, 2011. No additional specifications were given.