Specifications include, but are not limited to: Create an annual series of events for the Riverfront Shops of Daytona Beach in Downtown Daytona Beach. The development and implementation of the Downtown Event Marketing and Promotion Plan will: 1. Assist non-profit organizations with the production and promotion of events that occur in the Riverfront Shops retail area, such as Halifax Art Festival, Cinematique Movies Under the Stars, and Halifax Yacht Club Christmas Boat Parade. 2. Produce a series of Downtown events with the purpose of promoting the Riverfront Shops of Daytona Beach brand and local merchants through events such as wine walks, arts and crafts festivals, food events, and musical performances. 3. Develop an implementation strategy including an annual event production budget and comprehensive event advertising and promotion plan for DDA approval. 4. Ensure the events reflect the identified target customer markets in the Gibbs Retail Market Study (2010), Attachment B. 5. Provide event content and graphics for to be posted on the Riverfront Shops of Daytona Beach web site, social media pages, and print advertising that is consistent with the Riverfront Shops brand. . Events will: 1. Be located in the Riverfront Shops of Daytona Beach area, on Beach Street between Orange Avenue and Bay Street.
