As set forth in this Scope of Work and as may further be directed by the Commission, the Contractor shall be responsible for development and provision of a statewide Compulsive and Addictive Gambling Prevention Program in furtherance of section 551.118, Florida Statutes, and Florida Administrative Code Rule 75-14.019, to provide a program that at a minimum, include the following services: a) Help Services: to provide information, resources and referrals to members of the public directly or indirectly affected by and/or at-risk of compulsive and addictive gambling. Development of these services, individually and collectively, will be referred to as, “Help Services”. The technical response for each type of Help Services proposed shall include quantifiable performance measures and a cost response budget line item to establish the Help Services accountability standard. Help Services shall include the provision of a toll-free gambling telephone Help Line and a problem gambling website. Help Services may also include other alternative public assistance platforms providing direct contact to Help Services, such as text messaging, peer counseling, interactive live chat on the website, and mobile app services, etc. The Help Services may also include providing resource materials, such as self-help materials or informational brochures for distribution to patrons when they call the Help Line for assistance, etc. b) Advertising Services: to promote and encourage responsible gambling practices and to publicize a gambling telephone Help Line. Advertising Services must include both publicly and inside the designated slot machine gambling areas of the licensee’s facilities. Development of these services individually and collectively, will be referred to as “Advertising Services”. The technical response for each type of Advertising Services proposed shall include quantifiable performance measures and a cost response budget line item to establish the Advertising Services accountability standard. Advertising Services shall include billboards publicizing the Help Line and participate in Problem Gambling Awareness Month (PGAM). Advertising of the Help Line may include other mediums such as, web, social media, email, radio, TV, newsletters, public transit, and kiosks, etc. c) Slot Machine Gambling Facility Employee Training Services: to provide Compulsive or Addictive Gambling Prevention Program training to employees of slot machine gambling facilities duly licensed in the State of Florida. Development of these services, individually and collectively, will be referred to as “Slot Machine Gambling Facility Employee Training Services”. The technical response for each type of Slot Machine Gambling Facility Employee Training Services proposed shall include quantifiable performance measures and a cost response budget line item to establish the Slot Machine Gambling Facility Employee Training Services accountability standard.