Specifications include, but are not limited to: In total, the selected firm will: Conduct qualitative and quantitative research to determine how Clearwater, Fla. isperceived by stakeholders, residents, site selectors, businesses, visitors andprospective consumers. Evaluate the environment, competitive situation, community attitudes, currentcommunications, and perceptions of target audiences and their influencers.Develop strategic positioning based on research to be used as a touch point for allmarketing activities in the community moving forward.Develop messaging for community s target markets.Develop a creative "look" to bring the strategic position to life. Recommend thespecific necessary elements to deliver that message including logo design, printcollateral, print advertising, digital media including website design, public relations, events, etc. Develop strategies and tactical plans to position the messaging statements based on qualitative research and analysis of quantitative data. Define how the core message can be expanded to existing economic development and visitor initiatives as well as broader regional partners and assets. Work within dictated time constraints and budget.
