Specifications include, but are not limited to: • Art direction and graphic design capabilities for creative graphic concepts and brand identities for various programs across multiple City departments • Various communications elements, including but not limited to, brochures, flyers, annual reports, grant applications, newsletters, exhibits, websites, social media, print and broadcast advertising, which includes photography, graphics and illustrations • Modifying/redesigning previously created collateral pieces and photo retouching • Copy editing abilities for various collateral pieces and print and broadcast advertising • Incorporation of program evaluation criteria/management standards to determine effectiveness of communications strategies • Creative/graphic support for various events
