1. Strategic Planning • Develop and maintain annual and quarterly integrated marketing plans aligned with the Board’s strategic goals and program enrollment cycles. • Conduct foundational research and incorporate Florida-specific demographics, behavioral data, and market insights. • Present creative concepts and strategic approaches for campaigns. • Coordinate cross-functional timelines and facilitate internal review and approval processes. • Collaborate with all Board partners, including direct-support organizations, strategic vendors, and media partners. • Support executive-level briefings, strategy sessions, and attend quarterly Board meetings. • Provide executive counsel to ensure alignment on high-visibility initiatives, including incident response support and communications. • Provide detailed monthly billing statements and performance reporting against plan objectives and KPIs. 2. Creative and Content Development • Design and implement campaigns across paid, owned, earned, and shared media channels. • Produce high-quality creative assets including print, digital, audio, video, broadcast, and web-based content, including direct mail. • Create, maintain, and ensure adherence to comprehensive brand guidelines for all programs. • Provide editorial quality assurance, proofreading, and compliance review for all assets to ensure brand consistency and accessibility. • Create and produce digital and print versions of all collateral and other customer facing materials. • Create and produce promotional items and manage the storage and distribution of such items. 3. Paid Media Planning and Buying • Execute paid media buys across traditional, digital, social, programmatic, and emerging platforms. • Continuously optimize placements using audience research, historical performance, and platformspecific best practices. • Negotiate added-value placements, in-kind contributions, and cost efficiencies.
