Seeking a CONTRACTOR to be a fullservice public relations firm that is highly qualified to develop and implement a comprehensive public outreach and education campaign to improve pedestrian and bicyclist safety in the Washington metropolitan region. The goal of this campaign is to reduce pedestrian and bicyclist deaths and injuries among member jurisdictions within the TPB planning area by: 1. Raising awareness among motorists, pedestrians, and bicyclists of the consequences of motor vehicle crashes with pedestrians and bicyclists. 2. Educating drivers, pedestrians, and bicyclists in the Washington region about behaviors that lead to collisions. 3. Changing the relevant behaviors on the part of the target audiences of drivers, pedestrians, and bicyclists in the Washington region. 4. Raising awareness of pedestrian and bicyclist safety enforcement by TPB member jurisdictions including enforcement aimed at drivers, pedestrians, and bicyclists.
