Specifications include, but are not limited to: The District of Columbia Office of Contracting and Procurement, on behalf of the District of Columbia Department of Consumer and Regulatory Affairs (DCRA) (the “District”) is seeking a contractor to provide marketing and branding research for the: (1) accumulation of social currency that could align agency perception with its productive outcomes; (2) aggregation of the implicit and explicit information cycles on agency initiatives and goals; (3) and reinforcement of brand identity as a key economic indicator for the District. The contractor will assist the agency with branding primarily through earned media and partner with DCRA to also assist with sustaining rebranding, outreach, media training, website development, media strategy, graphic design, advertising, digital campaigns, editorial services, and overall communications support. The goal is to drive public awareness of and participation in DCRA programs and services that are available to residents, businesses and industry stakeholders.
