Specifications include, but are not limited to: Additional work will include: - the development and implementation of an earned media plan - the production of a quarterly 6 page newsletter to be sent to employers, along with a 2 page Federal Employee Transportation Coordinator insert - producing new and updating existing marketing collateral and exhibit graphics - design of materials for the Commuter Connections annual Employer Recognition Awards program and assistance with and moderation of the Selection Committee process - production of radio and television spots special event advertising - web site advertising production and key word placement, media placement - bus and rail advertisement, coordination of events and marketing initiatives associated with Commuter Connections 40th year anniversary and - other marketing for the general campaign agreed to by the Regional TDM Marketing Group.
