The objective of this research is to develop a guide to help implement parking strategies, map the future parking models and evaluate the pros and cons of each operational model, and enable airports to select the approach that best aligns with their strategic goals. The guide will include, at a minimum, the following sections: A comprehensive review of dynamic pricing in airport parking operations and revenue management strategies (e.g., rate optimization, marketing strategies, etc.) incorporating the current state of the practice across all airport categories (e.g., large hub, medium hub, small hub, and non-hub); Best practices for gap analysis and baseline criteria establishment: Methods for parking and ground transportation (GT) demand forecasting Customer experience enhancement Passenger surveys and mystery shopper program Planning, engineering, and information technology infrastructure requirements
