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PROFESSIONAL SERVICES FOR MARKET RESEARCH SERVICES


Location
Delaware
Publication Date
07/31/2019 01:48 PM EDT
Closing Date
09/23/2019 04:00 PM EDT
Issuing Organization
Delaware State Lottery
Solicitation Number
Description

Specifications include, but are not limited to: Professional services to conduct consumer and resident research to support lottery sales, products, and marketing efforts. The Delaware Lottery seeks full service and specialized research vendors who can consult with it to develop project objectives; identify and carry out the appropriate methodology or methodologies to address those objectives; analyze data; and develop and report on insights in a compelling way to stakeholders at all levels of the organization. Anticipated services may involve the following methods: • Online quantitative studies (i.e., surveys); • Online qualitative studies (e.g., focus groups, bulletin boards, communities, diaries/journals, etc.); • Telephone surveys; • In-person qualitative (e.g., focus groups, in-depth interviews, executive interviews, observational research, etc.); • In-person quantitative (i.e., intercept surveys); • Eye-tracking or other type of biometric research; • Multilingual or multicultural studies; • Multiphase studies; and • Multimodal (e.g., phone, online, in-person, or all of these methods).

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