The Delaware Lottery seeks full service and specialized research vendors who can consult with it to develop project objectives; identify and carry out the appropriate methodology or methodologies to address those objectives; analyze data; and develop and report on insights in a compelling way to stakeholders at all levels of the organization. Anticipated services may involve the following methods: Online quantitative studies (i.e., surveys); Online qualitative studies (e.g., focus groups, bulletin boards, communities, diaries / journals, etc.); Telephone surveys; In-person qualitative (e.g., focus groups, in-depth interviews, executive interviews, observational research, etc.); In-person quantitative (i.e., intercept surveys); Eye-tracking or other type of biometric research; Multilingual or multicultural studies; Multiphase studies; and Multimodal (e.g., phone, online, in-person, or all of these methods). The requested marketing research services must include, but will not necessarily be limited to, the following: Corporate image/lottery perceptions, values, objections, expectations, and overall opinion; Brand image and awareness as they relate to other well-known Delaware Lottery games; Game awareness, both aided and unaided; Game participation, including by price point within appropriate categories; Game crossplay, recency, frequency and spend...
