Specifications include, but are not limited to: Evaluate organizational existing marketing, public relations and social media plans for the Town of Thompson, identifying deficits in current use and proposing specific improvementsDevelop a complete brand package including logo, color schemes, and layout options for digital& print marketing materialsProvide citizen engagement opportunities around the brand package described aboveConsult closely with members of the Branding Implementation Committee, Economic Development Commission and their advisory staff members throughout the design &development processProduce a final strategic document, including both the Brand package and a robust and detailed plan for short-term and long-term implementation. The final document shall include clear recommended action items for committee follow-up.