Specifications include, but are not limited to: The Connecticut State Colleges and Universities (“CSCU”)is seeking proposals from qualified vendors that offer solutions and alternatives in handling various media, marketing and public relations campaigns. In addition, CSCU is seeking solutions to enhance and/or develop a wide variety of public campaigns as the need for specialized programs arise. Vendors will be required to develop multi-media, marketing campaigns requesting entities throughout various geographic locations and target markets. These on-call services requirements shall include consulting and/or management for multi-media relations campaigns for CSCU that include development of multi-media campaigns, planning, identify goals, establish key statements, determining tactics and timeliness, communication planning, public relations planning and summarization of assessments.