Specifications include, but are not limited to: The goal is to promote Stratford as a place to live, work and do business, while targeting multiple audiences by conveying what the Town has to offer its residents and local businesses, as well as attracting potential new business and visitors. In order to achieve our goal of attracting a diverse audience, the video must focus on Stratford’s strengths, such as, but not limited to, showcasing Town properties and facilities, natural resources, local businesses and community groups. The video will be shown on Stratford’s municipal website, on various social media outlets, and at fundraising events and conferences. The Town is willing to contribute marketing information; please identify any requirements in your proposal. The Contractor shall work collaboratively with the Town on the design and visioning of the video to complete: • One 2-minute promotional video. • Multiple shorter video segments extracted from the 2-minute video, also for promotional purposes. The video shall feature captivating footage exploring miles of scenic trails, beaches, forest, and open land. Multiple interviews, narration, and engaging music will provide audio to support the imagery. The Contractor may collaborate with local firms willing to donate aerial videography or equal type footage.