Specifications include, but are not limited to: 1) Determine whether personalized/precision medicine is a strong enough hook for the state to build a campaign around by researching it alongside community stakeholders—investors, companies, trade associations, etc. If precision medicine does not hold up, identify the strongest area that Connecticut can own. 2) Draft, test and finalize messaging that can be used throughout the campaign and by various stakeholders. 3) Develop and provide a blueprint for marketing the strengths of Connecticut’s bioscience sector. 4) Market Connecticut as a bioscience, tech and entrepreneurial hub. 5) Assess the current website (BioCT) and its ability to connect to desired stakeholders. Make recommended enhancements or make the case for a new site. 6) Develop a digital marketing plan using all digital mediums, paid and earned, including the new or existing website, social media (Instagram, Twitter, LinkedIn, Facebook and YouTube/Vimeo), video, email, events, enewsletter and any other tactics you think suitable.