Specifications include, but are not limited to: CCSU is looking to build a comprehensive enrollment advertising, marketing and communications plan to expand and supplement the work the Offices of Recruitment and Admissions, Financial Aid, Advancement, and Marketing and Communication are currently doing. Key to the development of a comprehensive enrollment advertising, marketing and communications plan is the development and implementation of new marketing strategies, the expansion of current marketing efforts, the revision of existing marketing collateral, and the development of new collateral. CCSU is looking for assistance in assessing the effectiveness of current strategies, and in continuing that assessment for any new strategies implemented in conjunction with the successful vendor.