University intends to partner with an experienced consultant who can help the institution in the development of communications tools that will lead to brand consistency and the ability to build brand equity and create clarity over time. Scope of work includes a brand refresh and marketing campaign for its Pueblo and Colorado Springs locations, including brand promise and narrative, personas reflective of our key constituents, and a comprehensive messaging platform that resonates with its key audiences, all based on research and data related to the market’s perception of CSU-Pueblo.
This will include a presence that appeals to local and global audiences, and showcases the university’s work at its Pueblo campus and Colorado Springs site and beyond. It should tie into the System campuses, but also be a brand unto its own. A look and feel that can be on a business card, or on the side of a campus building.
Statewide