RFP-21610 - District Marketing and Advertising Services

Summary of Specifications:
Jefferson County Public Schools is seeking proposals from qualified marketing/advertising firms to develop and implement a marketing and advertising program as a means of providing revenue to the District to support schools. The successful respondent shall develop an overall marketing and advertising plan to establish opportunities for district sponsorship and advertising that businesses may participate in. The successful respondent shall solicit and sell advertising and sponsorships. The primary objective of the marketing and advertising campaign is to maximize the net revenues to the District within the policy and standards stated herein. The advertising campaign will be conducted by having one advertising company develop and implement an overall marketing and sponsorship program, perform the administrative functions, sales, and promotion. All work performed is subject to compliance with the requirements of this RFP and the resulting contract and all terms, conditions and restrictions specified within those documents.