24108 - 24108 Admissions Student Search

Fort Lewis College invites proposals from innovative higher education consulting partners to revolutionize our lead generation efforts. The goal is to diversify our approach by seamlessly integrating traditional name list purchases with cutting-edge digital marketing and social media strategies. We aim to establish meaningful, interactive connections with students, parents, and key influencers, leveraging technology for customized content delivery tailored to their immediate needs. 
 
Our ideal partner will demonstrate an understanding of the competitive factors and trends that are shaping college student marketing and student search efforts while producing desirable enrollment revenue, academic quality, and diversity outcomes for their partners. We are interested in proposals with solutions that will help us: 

• Showcase expertise in leveraging advanced data analytics to dynamically engage students at various entry points in their search process. 
• Embrace digital search strategies to connect with students at various entry points in their journey, while maintaining a strategic balance between traditional marketing methods and advancements in the digital realm. 
• Effectively convey the value proposition and compellingly argue that investing in an education from Fort Lewis College is a worthwhile endeavor. 
• Preference for firms who are able to provide financial aid optimization services (as a separate RFP)