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Basic Information

Reference Number

0000296090

Issuing Organization

Connect For Health Colorado

Owner Organization

Connect for Health Colorado

Solicitation Type

RFP - Request for Proposal (Formal)

Solicitation Number

8-8-22

Title

Bilingual/Spanish Media Ad-Buy

Source ID

PU.HL.USA.1248614.C13577326

Details

Location

United States, Colorado, Denver County

Delivery Point

Denver County, Colorado

Piggyback Contract

Description

Advise C4HCO in the development of an annual Paid Search and Advertising Plan to reach a bilingual and Spanish speaking audience, including for the Open Enrollment period that begins on November 1, 2022.
Collaborate on the Plan with the goal of:
1. Enhancing the Plan’s effectiveness and efficiency in reaching target population.
2. Enhancing the Plan’s effectiveness and efficiency in increasing enrollments.
3. Ensuring the Plan can be executed within budget limits.
4. Effectuate the purchase of all necessary ad space to successfully implement the plan.

Assist C4HCO in developing paid media buy strategy consistent with the marketing plan that addresses targeted demographics, content guidelines, media outlet recommendations and aids in making media buys consistent with the media strategy and C4HCO.
Support in designing a reporting process that provides metrics addressing effectiveness and efficiency of the paid search and advertising marketing Plan, media strategy, and media buy program, as well as regularly update and review the Plan with C4HCO representatives.

Dates

Publication

08/09/2022 10:44 AM MDT

Questions are submitted online

Closing Date

08/19/2022 05:00 PM MDT

Contact Information

Allison Heed

(720)453-2817 ext. 167

aheed@c4hco.com

Brian Braun

720-496-2563

bbraun@c4hco.com

Bid Submission Process

Bid Submission Type

Electronic Bid Submission

Pricing

Lump sum

Additional Bidding Instructions

All correspondence including questions and proposal should be submitted directily via email to Allison Heed, aheed@c4hco.com. Responses to questions will be distributed via email to all respondents. Identity of author of questions will not be shared in our response.

Disclaimer Please note that any solicitations issued "prior" to March 18th 2019 will not be on this site.