RFP23-00001 - MARKETING (BRANDING) CONSULTANT FOR UNIVERSITY

The Division of Extended Studies intends to partner with an experienced consultant who can help the Division in the development of communications tools that will lead to brand consistency and the ability to build brand equity and create clarity over time to bolster recruitment efforts and lead to increased enrollment in Extended Studies degree programs. The Scope of work includes a marketing campaign for its various degree programs, including brand promise and narrative, personas reflective of our key constituents, and a comprehensive messaging platform that resonates with its key audiences, all based on research and data related to the market’s perception of CSU Pueblo and the Division of Extended Studies.