CSUPUEBLO DQ18-00009 - COMMUNICATIONS AND MARKETING SERVICES

Colorado State University – Pueblo seeks to improve its profile and enhance its communications efforts in the Pueblo market through the first quarter of 2018.  The communications and marketing campaign will promote CSU-Pueblo as the school of choice for the Pueblo market and to re-ignite CSU-Pueblo’s standing and relationship with Pueblo families, business and community leaders and influencers to improve its recruitment and retention efforts with Pueblo area students as well as increase graduation rates and employment placement rates within the Pueblo market. 
 
The project will leverage existing advertising placements with new, refreshed creative messaging and strategically augment existing creative messaging channels with additional media placements. 
 
Campaign window is November 2017 – March 2018 with a target campaign launch date of November 13, 2017.