2026000009 - Let’s Talk Guns Colorado Campaign Evaluation

The Office of Gun Violence Prevention (OGVP) coordinates and promotes effective strategies to reduce gun violence in our state. Created by HB21-1299, the OGVP must conduct public awareness campaigns to educate Coloradans about state and federal laws and existing resources relating to gun violence prevention. The OGVP “Let’s Talk Guns, Colorado,” statewide campaign aims to help reduce gun violence and promote firearm safety across the state. Conducting an independent evaluation of this campaign will help OGVP assess the effectiveness of current ads and messaging, and inform future messaging priorities and approaches in response.
The purpose of this RFP is to solicit responses from qualified Proposers to evaluate the campaign’s performance (performance, messaging strategy, etc.) thus far and recommend changes to future campaign efforts to increase awareness of the OGVPs campaign, positive attitudes towards campaign messaging, and any recommendations for new creative ad assets to better reach key audiences and impact behavior change.