Specifications include, but are not limited to: • Monitor and manage multiple social media channels from one platform with an easy-tonavigate dashboard (Facebook, Twitter, LinkedIn, Instagram, Nextdoor, YouTube, and Flickr). • Provide time-delayed posting of different types of content to multiple social networks. • Notify users of scheduling conflicts for posts created on the same channel. • Customize image sizes based types of posts (stories, reels, etc.) on specific platforms. • Upload videos of varying lengths and customize thumbnails for posts and reels. • Track assign conversations to team members and respond in-platform to social interactions. • Post the same content to multiple social networks at once from a single interface. • Mine, aggregate, and summarize actionable information from social media. • Monitor frequency (e.g. trends about follower numbers, impressions, engagement rates, video views, etc.). • Report all social media information including demographics, insights, gained/lost followers, engagement, impressions, likes, comments, shares, views, and story views/shares using pdf export. • Retroactively mine data. • Measure the sentiment of what is being said in the social cloud including the ability to measure sarcasm. • Identify influencers. Please specify the level of control the company has over defining influencers. • Archive social interactions for analysis and compliance purposes (e.g. time stamp for ediscovery). • Mobile access compatible with all popular mobile browsers. • Smartphone and tablet application for Apple and Android devices. • Access the platform through a PC web browser. • Integrate with social media services through web services/dedicated API connectors. Vendor to provide API reference documents. • If the solution can integrate with any customer relationship management (CRM) solutions. • Define user groups for different roles and responsibilities within the SMMP. • Easily extend the system in the future with new functionality or modifications to existing functionality. • If the solution can exchange data and interoperate with existing enterprise systems. • Provide how vendor addresses data security. • Provide technical assistance for customer support at least Monday through Friday during City business hours, implementation support, training/onboarding sessions for staff prior to go-live, access to an online training library for users. • A copy of the vendor’s standard Service Level Agreement. • A copy of any supplementary information and service levels provided by relevant partners (hosting, customer service, support, etc.). • Information on how customers can influence new features in the solution. • Technical Specifications • Central, cloud‐based, secure, and accessible data storage systems. • The City desires a solution with: • Modern capabilities for interfacing third‐party systems including APIs, web services, and upload/download. o Configurable security, user, and transaction audit capabilities. o Role-based security and segregation of duties. o Robust workflow and reporting capabilities through all components of the solution.
