Specifications include, but are not limited to:
The County of San Diego is seeking a qualified, full service advertising, marketing, and public
relations media agency to provide creative and effective multimedia products and services to various
Multimedia services will be requested on an as-needed basis throughout the contract period for
consulting services, project management and implementation, media purchasing and placement,
creative development of ads and public service announcements, public relations, graphic design,
web design and implementation, and video creation in support of County projects/campaigns asneeded by the County Departments.
Services may include various forms of multimedia such as text, audio, graphics, video, and
interactive content and will be requested for all different media outlets including but not limited to
print, internet/web, social media, radio, and broadcast.
Projects that may require multimedia services range from emergency/public health response to
educational campaigns that promote County initiatives and increase public awareness and
understanding of safety issues. The goal is to communicate more effectively with the diverse
population of San Diego County residents on issues that impact the County.