Specifications include, but are not limited to: 2.1.Planning and Strategy Services • Annual Planning: The contracted firm (Consultant) will plan annualized and adhoc campaigns supporting advertising, promotions, events, and education. The annual plan will be provided within 45 days of Notice to Proceed (NTP) and include proposed schedules, budgets, and reporting templates. This annual plan is a formalized document submitted to staff for review and to the Board of Directors for approval. • Campaign (Media) Planning: The Consultant will prepare a project calendar and briefs that include campaign (media) strategy and tactics. The briefs must outline scheduling, budget and all media resources required. • Promotion and Event Planning: The Consultant will prepare a project calendar and briefs that include promotion and event planning strategy and tactics. The briefs must outline scheduling, budget, and all promotional and event resources required. • Auditing and Reporting: The Consultant will debrief and evaluate campaign and project outcomes to determine if initiatives successfully met objectives. Report deliverables will include comprehensive documentation defining outcomes against metrics set by objectives, budgets, execution against plans, samples of creative work and audits of medias placements. 2.1.1. Advertising and Media Services The Consultant shall execute advertising campaigns and ad-hoc media buys to support LAVTA’s marketing plans and objectives. The scope of work for this task includes but is not limited to: • Media Recommendations: Consultant will analyze and recommend media channels and vendors which target optimal demographics with the highest return on investment based on project objectives. • Media Buying: Consultant will participate in negotiations for and purchase media on behalf of LAVTA. Consultant cannot receive a commission for purchasing media on LAVTA's behalf. Consultant must include a billing breakdown on its monthly invoice(s) to LAVTA. • Scheduling and Insertions: Consultant will submit approved advertising orders on behalf of LAVTA in accordance with LAVTA's campaign planning. • Creative Production: Consultant will produce all media including but not limited to art and copywriting for print, radio, television, out of home, and digital assets. • Media Trafficking: Consultant will coordinate with media vendors on technical specifications and delivery of final art after LAVTA's approval. • Auditing and Reporting: Consultant will produce spot run reports, tear sheets, and other proof of placement for all media orders.