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Advertising Tracking Services


Location
California
Publication Date
06/14/2018 05:29 AM EDT
Closing Date
07/27/2018 06:00 PM EDT
Issuing Organization
State of California - Lottery
Solicitation Number
Description

Specifications include, but are not limited to: The contractor must be able to provide results from the opinions of respondents closely resembling the adult population of California and, in addition, have the experience and resources available to conduct and provide results using the required sample sizes in both the English and Hispanic markets. The Ad Tracking report should include, but is not limited to, measuring the awareness, effectiveness and impact of a Lottery television spot that was aired.

Source
https://caleprocure.ca.gov/event/0850/0000009896 (opens in a new window)

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