Specifications include, but are not limited to: ullservice video production firm (Firm) to produce videos that will focus on topics such as safe bicycling and pedestrian practices and will raise awareness of the most common types of collisions that lead to injury and fatality, highlighting other areas of vagueness and common misconceptions among road users. Firm must have experience producing in areas including but not limited to: • Public service announcements • Explainer videos • Training videos • Event videos • Promotional videos • Social media videos • Web videos • Documentary or short-story segments Firm shall be capable of delivering a wide range of video services. This shall require proficiency in areas such as video production, editorial, sound design, color correction, 2D and 3D animation and visual effects. Firm must be able to professionally pre-produce, produce, edit, finish and distribute using the following capabilities but not limited to: • Concept development • Script writing • Storyboarding • Pre-production • Producing • Directing • Creative lighting • Color-correcting suites • Recording studio • Sound effects • Motion graphics and animation • Digital environments • Closed captioning and subtitling • Mastering for social media distribution In addition, Firm shall have knowledge of the following: • Tik Tok, Instagram Reels, and YouTube Shorts best practices • Online video advertising • Viral and video marketing • Transmedia storytelling • Content/inbound marketing Non-Technical Skills: • Ability to effectively communicate technical ideas to a non-technical audience • Ability to take abstract ideas from staff and complete them in a professional and timely manner • Ability to work under strict deadlines and budget constraints
