Specifications include, but are not limited to: Environmental Utilities and Roseville Electric Utility are seeking a lead public relations, marketing and communications agency (agency) to support both departments in the following: Developing and implementing annual communication and marketing plans Providing creative support, producing collateral and other marketing materials and items through professional Assisting in event planning and attendance Providing analysis and feedback related to the utility brand Providing other related services on an as needed basis Most of the marketing and outreach activities conducted by both utility departments are connected to specific state and federal mandates requiring a demonstrated increase in awareness and participation in various resource efficiency services that EU and RE provide to its customers. As a result, EU and RE have invested and committed to building awareness of the services and the value they provide to customers and the community through a managed branding and value campaign. Also, the selected firm(s) might be asked to provide similar services to the Roseville Utility Exploration Center on an as-needed basis
