Specifications include, but are not limited to: A. Marketing 1. Provide content for VisitBenicia.org. Content (text, photos and video) may be input directly by proposer with City staff approval. Client has option of also providing content. B. Technical support for VisitBenicia.org, on GoDaddy managed WordPress site, should be included in the proposal, either provided by proposer or via a subcontractor. (There is a subcontractor currently under contract with the City at $75 per hour.) 2. Evaluate and develop updated collateral material, e.g.; arts/public art, historical sites, outdoor activities/waterfront, heritage walk, green tourism, volunturism, overall Visitors Guide. B. The different collateral options will be prioritized based on Client and stakeholder needs and proposer’s recommendations – not all listed need be completed within contract term. C. All collateral should be uploadable to the website and available as hard copies (should include graphic design cost; printing cost need not be included in proposal). 3. Publicity, including writing and distributing press releases, generating and placing feature stories with media outlets, and outreach to local freelance writers/bloggers, which may result in earned media through the articles written by journalists, social media posts or bloggers. B. May include coordination of familiarization tours. C. Maintain and update targeted media list. 4. Review co-op and other opportunities with California Travel & Tourism Commission (Visit California), and other tourism promotional opportunities, and make recommendations to Client and stakeholders. B. Implement as directed. 5. Assist in expanding Visit Benicia’s social media presence by providing continued insight on best practices and current trends in social media and create shared media through likes, shares and comments. B. May create content in the form of photos, text or video and assist in posting on Visit Benicia social medial platforms. C. Provide metrics on social media efforts. 6. Create content calendar for creation and posting of monthly blogs. 7. Create and send quarterly e-newsletters (via VisitBenicia.org). Maintain and grow subscriber list. B. Client/Community/Public Liaison 1. Provide technical assistance to other tourist-serving organizations in Benicia regarding their marketing, events, and cooperative efforts. 2. Respond to routine Client requests within two business days. 3. Respond to routine requests of tourism partners (Benicia Main Street, Arts Benicia, Benicia Historical Museum, Benicia Chamber of Commerce, etc.) within two business days. 4. Respond to community (Benicia citizens and groups) inquiries within two business days.
