• Develop a content calendar in collaboration with the City Manager Department’s Senior Management Analyst. • Create engaging social media posts, including images, videos, graphics, and text content. • Use data analytics to assess content performance and adjust strategies for improved engagement. • Ensure all content adheres to accessibility standards and follows the City’s communication guidelines, including meeting ADA WCAG 2.1 AA requirements for accessibility. • Provide language translation of content as needed to ensure inclusivity and accessibility. • All content produced, including “B” roll, graphics, titles, logos, and other work products, shall be exclusively (non-exclusively) owned by the City of Merced. • Any content produced by AI must adhere to intellectual property rights and license agreements as outlined in item #1. B. Platform-Specific Deliverables • Engagement HQ: Promote City projects, surveys, community engagement opportunities. • Facebook: Community stories, event promotions, and civic announcements. • Instagram: Visual storytelling through photos, reels, and short videos. • YouTube: Long-form videos covering City projects, interviews, and event recaps. • X (Twitter): Real-time updates, quick facts, and live event coverage. • LinkedIn: Professional updates, City development news, job postings, and business/community partnerships. C. Weekly Deliverables • At least 4-5 posts across Facebook, Instagram, and X. • One video post on YouTube (event highlight or community story). • Two LinkedIn posts focusing on City achievements, job openings, or partnerships. • Live coverage of key events (City council meetings, public hearings, City project groundbreaking and ribbon cutting ceremonial events, community events, etc.). D. Monthly Deliverables • Develop a content calendar outlining key events and themes. • Provide a storyboard monthly for video content to be approved before shooting. • Create 2-3 short YouTube videos (3-5 minutes each). • Perform post-production work, including up to 2 rounds of revisions for each video. • Prepare a social media analytics report with insights and recommendations. • Conduct performance analysis with retargeting and A/B testing. • Attend a monthly stakeholder meeting to review performance and align strategies.
