1) Data-Driven Strategic Planning: Audit the existing Authority social media program, analyze existing data, research trends and leverage behavior principles to develop strategies to increase awareness of various projects and programs, build community, and drive website traffic. This may include: a) Developing a data-driven social media marketing plan to reach and influence target audiences. b) Create distribution plans to augment social engagement, including a paid media schedule and procedures for identifying and repurposing popular content. c) Develop audience personas by channel to generate high-quality targeted messaging. d) Uncover opportunities to travel motivators and also determine gaps in information that can be addressed. e) Identify emerging platforms, content types, offline integrations and/or partnerships that will grow online presence, increase engagement, extend the reach of messages, and drive website traffic. 2) Content Planning and Development: Consultant shall work with the in-house marketing team to develop engaging and relevant content for social media. This may include writing compelling copy, providing editorial direction, designing graphics, filming and editing videos, and completing other deliverables.
