Specifications include, but are not limited to: The City of Santa Monica, (referred to hereafter as “the City”) is inviting proposals from qualified persons or firms interested providing professional services for the operation of the GoSaMo Transportation Management Organization (TMO). The GoSaMo TMO is a representative membership organization of employers, residents, and other stakeholders that would work in collaboration with the City to achieve the mobility goals set forth in the Land Use Circulation Element, Bicycle Action Plan, Pedestrian Action Plan, Climate Action and Adaptation Plan, and Housing Element Update such as increasing transportation options, reducing single occupancy vehicle (SOV) trips, and encouraging active transportation. The TMO would engage in coordinating and marketing transportation options and incentive programs aimed at increasing the use of transit, carpooling, vanpooling, bicycling, walking, shared mobility, telecommuting and alternative work week schedules by employers, employees, visitors, and Santa Monica residents.