Specifications include, but are not limited to: OCTA is seeking a firm that will develop an innovative approach to marketing campaigns that generate interest and trial use of ridesharing modes with special emphasis on the OC Vanpool program. Types of services that will help OCTA achieve this goal include: ▪ Integrated strategic marketing plan development ▪ Marketing & digital marketing campaign development, management and optimization ▪ Email, social media, and mobile marketing strategy development, implementation, and optimization ▪ Online and traditional media planning, buying and optimization ▪ Ethnic marketing and translation (Hispanic, Korean, Vietnamese) ▪ Print and digital creative development, design/copywriting and production ▪ Market/customer research, segmentation study, online survey design, implementation, and reporting ▪ Web, mobile app, and video design and production ▪ Photography, collateral production, printing, distribution, and specialty printing and other promotional items as required
