SCOPE OF SERVICES Planning: Analyze the employer market, existing sales plan, and other factors to create a monthly plan which will be used to direct outreach and sales efforts in conjunction with OCTA Project Manager. The plan shall include ongoing strategies for promoting employer programs and alternate commute modes in addition to targeted outreach around three annual Rideshare campaigns. While a general plan will be in place to guide the efforts of the Consultant, work is subject to change due to evolving OCTA priorities and input from Consultant. All work will be billed monthly in a time and expense format. Outreach: Conduct ongoing outreach effort throughout the year in the form of calls, meetings, personalized emails, customized presentations with employers and commuters along with inperson events for OCTA’s Rideshare program with the goals of increasing participation in employer programs, commuter rideshare modes and annual rideshare campaigns. Effectively communicating in a concise, logical manner through all mediums will be vital to achieving optimal success. Consultant will be responsible for forming connections with relevant employers in their efforts to disseminate information as efficiently and effectively as possible.
