Specifications include, but are not limited to: Provide an overview of effective strategies for conference participation o Summary of the anticipated outlook of the County from a retail perspective o Assist in identifying strategies to meet new demand and attract desirable tenants Analyze current and future market trends, consumer spending on specific retail segments (GAP Report), etc. Prepare regular/quarterly reports on recent retail and development successes and contractions in the County Assist in identifying immediate and long-term retail opportunities including VOID analysis to identify retail gaps in trades areas Scheduling of meaningful meetings at both the Global International Council of Shopping Centers (ICSC) RECON and Western conferences Provide housing data within the County on planned, permitted and/or under development projects Update demographic and consumer intelligence retail overview book Provide marketing and graphic design services associated with relevant collateral/infographics Co-marketing to regional leads