A. Due Diligence 1. Perform initial and ongoing analysis of the market. Review and assess San Francisco retail market context including similar and competitive properties, asking rents, vacancies, and recent transactions, among other information. 2. Perform asset assessment including all review that a broker will typically conduct to understand the physical, economic, and legal characteristics of each of the subject properties it has been requested to market for lease, including personal inspection of the Property and its environs. 3. Obtain and organize due diligence materials after reviewing available information including TJPA files relating to the Property and for the marketing and leasing of the Property. B. Analysis – Use methodologies generally recognized by Brokers as necessary to find qualified and capable tenants in leasing comparable properties in San Francisco and which methodology is designed to meet TJPA’s objectives for leasing the Property, considering TJPA’s requirements as communicated by the TJPA to Respondent, as well as any conditions and restrictions benefiting or burdening the Property and any unusual characteristics of the Property. Perform market analysis to inform broker’s financial analysis and assessment of the financial returns to the TJPA for leasing the Property with a focus on maximizing revenue to TJPA. C. Marketing Materials – Prepare a marketing or leasing plan for the Property for TJPA review and approval. Prepare offering or leasing memoranda and all essential marketing materials to canvass for tenants directly, through the brokerage community or via networking at industry events. D. Investor or Developer/Tenant Solicitation – Solicit suitable investors, developers, or tenants about these leasing opportunities and, upon TJPA’s approval, share them, possibly with TJPA’s assistance, via outreach to stakeholders as defined by TJPA (which may include but are not limited to neighborhood advisory committees and TJPA Tenants) and navigating the approval process. E. Property Tours – Tour prospective investors, developer/tenants through the Property with TJPA’s consent as to times and conditions as necessary.